About Us

Enlightening Masculinity of the 21st Century

Our Mission

Gentleman’s Thought is one of the leading digital media publishers for enlightened masculinity of the 21st century. Our mission is to empower men with actionable advices that help to understand their role in a changing world.

From buying guides, product reviews and deep dive reports to podcasts and videos, we offer original reporting, expert masculinity advice, and hard-won insights be good fathers and husbands, citizens and friends, and to lead by example at home and in the workplace while challenging confining cultural notions of what a “gentleman” must be.

Our Team

Danny Reavis

Managing Editor

Benjamin Bell

Executive Editor

Aaron Mortenson

Contributing Editor

William Gorman

Lead Contributor

Krystle Ross

Contributor

Charles Shanahan

Contributor

Bob Madison

Contributor

Paul Zackery

Contributor

How We Select and Rank Products

25% Value for Money

The first criteria our editorial reviewers ask and find the answer “does this product represent a good deal”.  Though There are a lot of subjectivities materials to measure the worth of product, but we mostly looking how much a given product costs in comparison to other offerings on the marketplace for the similar product line(s). For this criterion, an editorial reviewer applies his/her judgment against the data from the different online marketplaces and make gross average comparisons thereof.

25% Consumer Sentiment

Our expert reviewers compile real customer reviews from around the online resources and analyze customer’s sentiment utilizing Natural Language Processing in order to summaries a solid review of a respective product. Then we make a short list of products, typically ten products or fewer. We’re careful to only include possibilities where, in our editorial estimation, the solution will be long-lasting. We don’t want you to waste your time.

25% Brand Reputation

We consider the published ratings of manufacturer of the products like the Better Business Bureau, media mentions of the brand, and so forth.

15% Third Party Expert Reviews

We consider journal reports in relevant industry publications, opinion from experts in related fields, any academic consensus that may exist, the findings of any government inquiries, the transcripts and reports from trade associations, or organizational events, information gleaned at international or domestic conferences, the results of relevant textual searches, both on the Internet and in proprietary relational database management systems. In certain cases, we might ask a panel of service users, or of experts, to form a consensus that we could use as a counterbalance to this data.

10% Value Added Features

For non-fungible product categories, we look closely at what added value the brand can bring to consumers. We may look for technological or business process innovations that the brand has brought to market. If the brand offers features beyond the scope of the average market participant, we might rank the product higher if in our editorial opinion we believe that those features are useful. If the product provides something that other similar products do not, this can be a big deal.

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The Gentleman’s Thought is owned and operated by Gentleman’s Technology Inc.

If you have additional questions, please email [email protected]

Our mailing address is 4456 Bell Street, New York, NY 10011